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SMS pricing

Clear rates for
every conversation.

Plan campaigns with a straightforward view of SMS rates across Kenyan networks. The more you fund, the lower your reference rate per segment.

Explore rates Talk to sales
At a glance
Reference rates fromKES 0.40 / segment

Safaricom · Max funding tier

Pay from your Textly wallet

Bulk SMS

Rates that scale
with your volume.

Choose the funding range that matches your needs. Rates below are per SMS segment, in Kenyan shillings.

Destination networkBasicKES 0–19,999PlusKES 20,000–99,999PremiumKES 100,000–399,999MaxKES 400,000+
SafaricomKES 0.80KES 0.70KES 0.60KES 0.40
Airtel KenyaKES 0.80KES 0.80KES 0.70KES 0.60
Other Kenyan networksKES 0.80KES 0.80KES 0.70KES 0.60

Your agreed account rate takes precedence. Confirm your rate with Textly before funding your wallet.

How charges work

One message can use
more than one segment.

SMS pricing is calculated per segment. Longer messages and some characters can increase the number of segments used, so the final cost depends on the content you send.

Your wallet records SMS charges and keeps a history of your messaging spend. For high volume sending or a specific network mix, speak to our team about your account rate.

Discuss your volume

Branded sending

Sender ID setup.

Use a recognizable name in your customers’ inboxes. Setup fees vary by network registration.

Your name, on their screen.

Sender ID approval is handled by each mobile network. We’ll guide you through the details required to apply.

Explore Sender IDs
Safaricom + AirtelKES 13,500
Safaricom onlyKES 7,000
Airtel onlyKES 7,000
TelkomKES 7,000

Textly will confirm applicable network charges before your sender ID application.

Ready to send?

Let’s find the right rate
for your business.

Tell us your expected volume and destinations. We’ll help you plan your SMS spend and sender setup.

Talk to Textly